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Following the successful launch of his debut album “369” in February 2020, Jahdon embarked on what was planned as a six-week promotionaltour of South Florida. Upon arrival early March, the surging Covid-19 virus resulted in an immediate lockdown of international borders, barring live music and impacting other media platforms.

As a true leader of innovation Jahdon pulled inspiration from the motivational messages off “369” and capitalized on opportunities that were accessible to him. His upbringing in Canaan Heights, Clarendon, known for mass broom production, inspired him to craft one from the abundant access to palm thatch in South Florida. Jahdon crafted a “yard broom” and with spiritual guidance painted the handle Rastafari colors. A photo was posted on social media resulting in a wildfire of requests from fans world-wide. By integrating the strength of social media and channeling his cultural heritage, Jahdon unleashed an intuitive avenue to mobilize his brand and the timely messages of ‘369’ with his new music broom memorabilia.

When I arrived in America to promote my debut album “369”, the nationwide lockdown massively reduced avenues of promotion. I remained creative during that time: creating new music and connecting with my fans on social media. The broom was inspired by me seeing so much palm thatch in Florida and one for a friend. I posted a picture on social media & unexpectedly launched a new kind of music memorabilia. A collector’s item hand made by myself for my fans to time stamp my 1stalbum “369” & the 2020 pandemic” - Jahdon

Despite the closure and limited access to media outlets, Jahdon continued the promotional tour by premiering 2 new music videos from the album, “Truth” (produced by AudioTraxx Productions) and “Time to Advance” (produced by Bryco Music) World Premiered on Reggaeville. During the promotional tour Jahdon was able to accomplish 13 interviews on media platforms across Florida, California, Atlanta, London & Germany.

Jahdon has returned to Jamaica and is currently working on the official music video for “Spliff” (produced by Audiotraxx Productions) off “369”.

“Broomie Broomie” is a familiar chant that sweeps through Jamaican neighborhoods on any weekend morning. Growing up in a family of broom makers, Jahdon was overcome with nostalgia when visiting South Florida where he quickly observed an abundance of Palm Thatch, the same used in traditional Jamaican brooms.

Jahdon traveled to South Florida in March 2020 to promote his debut studio album “369”. 2020 already brought strong recognition starting with an album launch in Kingston, multiple performances during Jamaica’s Reggae Month and a Jamaica Gleaner review dubbing him as “Reggae Music’s Next Messenger”(February, 2020). The mission was to expand his musical footprint in South Florida by connecting with local radio stations and meeting with a rapidly growing fan base.

Jahdon preparing Palm Thatch for Broom

In a “COVI-cious” turn of events all promotional appearances and interviews were suddenly cancelled due to state-wide quarantine. Beckoning Jahdon’s musical messages from the album ‘369’, the unexpected events spoke directly to his power of innovation, forward movement and unique strategies. Jahdon intuitively turned observation into re-creation.

As a native of Canaan Heights, aka “Broom Town” in Clarendon, Jamaica. Jahdon was blessed with knowledge of traditional countryside broom making. The materials needed were right before him in South Florida. His first set of brooms made from Florida Palm Thatch were a gift for a friend. Adding ‘red, gold and green’ reggae colored paint along the long slender handles brought a wild fire of broom requests from all over the world after photos were posted on social media. Traditionally, Jamaican families buy two brooms, one for the house and one for the yard. Suddenly, the large number of fans requesting brooms two at a time, inspired Jahdon to make more for fans in North America. There is no specific price,as they are hand-made one of a kind collector’s item, made by the artist himself. All that is asked is for fans to cover shipping and make a reasonable contribution of their choosing. What a great way to show support for reggae music in the absence of festivals and shows!

Requests should be sent @jahdon369 on Instagram & @Jahdon on Facebook.

The album ‘369’ hailed as a “glorious introduction to this talented artist…and the potential greatness to come” is available on all digital platforms. Distributed by Zojak Worldwide. Executive Produced by Look Ya Noww Entertainment.

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The album ‘369’ hailedtuive Produced